Which of the Following Is the Best Use of a CRM

question 30

Multiple Choice

Which of the following is the best use of a CRM system for an AdVance salesperson in terms of relationship strategy?

• A)remembering customers' birthdays to send them cards to maintain a personal connection and request referrals
• B)sending regular e-mails to customers to check on the performance of a previously purchased AdVance fertilizer
• C)sending e-mails reminding prospects that AdVance can mix custom fertilizer formulations
• D)tracking the salesperson's activities and sales on a weekly and monthly basis
• E)determining what information is still needed to complete the customer's file

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Definitions:

Semantic Memory

A type of long-term memory involving the storage and recall of general knowledge and facts about the world.

Limbic System

A detailed mesh of neurons and pathways in the brain, found close to the cortex's outer limits, essential for the regulation of innate tendencies and mood variations. It manages primary feelings (such as joy, fear, and hostility) and basic desires (hunger, sexual drives, leadership, and offspring protection).

Amygdala

A set of neurons located deep within the temporal lobe of the brain, involved in experiencing emotions, particularly fear and pleasure.

Prefrontal Cortex

The part of the brain located at the front of the frontal lobe, which is responsible for complex cognitive, emotional, and behavioral functioning.