A Grain Supplier to Cattle Farmers Has Developed a New

question 74

Multiple Choice

A grain supplier to cattle farmers has developed a new grain mixture, Green Grain, with nutritional additives that approximate the nutrient mixture in grass. Farmers who feed their cattle this enriched grain can sell beef and milk that taste similar to grass-fed beef and have many of the nutritional benefits to humans of grass-fed beef or dairy at a significantly lower production cost than actual grass-fed beef or dairy.
-Which product-selling strategy would most likely be LEAST effective for selling Green Grain?

• A)focusing on creating new markets
• B)developing new expectation levels
• C)establishing new standards
• D)stressing brand superiority
• E)changing habits

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Definitions:

Salvage Value

The estimated resale or scrap value of an asset at the end of its useful life, considered in depreciation calculations.

Working Capital

A measure of a company's liquidity, operational efficiency, and short-term financial health, calculated as current assets minus current liabilities.

Revenues

The total income generated from normal business operations and includes discounts and deductions for returned merchandise.

Incremental Cash Flow

The additional cash flow generated by a company from a new project or investment, used for analysis of its viability.