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In Recent Years, the "Fax Attack" Model of Car Shopping

question 8

Multiple Choice

In recent years, the "fax attack" model of car shopping has become popular. In a "fax attack," a customer sends a fax to every car dealership within a certain radius listing the make and features of the car they would like, along with the price they are willing to pay, and asks dealerships that will match that price to contact the customer. In essence, the customers set both the features and the price for the car. McCall Automotive has experienced a sharp increase in the number of fax attacks, and Phil, the sales manager, is seeking methods for addressing the situation. Phil is also concerned about the dealership's positioning strategies and market share.
-Phil believes that the dealership should lower car prices to capture a higher share of the market.Competing on price will most likely work with which of the following car buyers?

Definitions:

Paul Revere's Engraving

A famous engraving by Paul Revere that depicted the 1770 Boston Massacre, which played a significant role in galvanizing public sentiment against British rule in the American colonies.

Boston Massacre

An event in 1770 in which British soldiers killed five civilian men in Boston, fueling anger that contributed to the American Revolutionary War.

Indignation

A feeling of anger or annoyance provoked by what is perceived as unfair treatment.

Underlying Tension

The existing but concealed disagreements, issues, or conflict between individuals or groups that could potentially become more evident or erupt into a more pronounced conflict.