One Difference Between Organizational and Consumer Buyers Is That Organizational

question 44

True/False

One difference between organizational and consumer buyers is that organizational buyers' purchases are made for some purpose other than personal consumption.

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Definitions:

Socialization

The process by which individuals learn and adopt the norms, values, and behaviors appropriate to their society or social group.

Biases

Prejudices or inclinations that affect judgment, causing partiality or favoritism in decision-making, often leading to unfair outcomes.

Prejudice

A preconceived opinion or bias against a person or group that is not based on reason or actual experience, often leading to discriminatory behavior.

Dual Process Approach

This approach in psychology posits that there are two distinct systems for processing information: one that is intuitive and automatic, and another that is deliberative and controlled.