Which of the Following Efforts Is Used by Progressive Marketers

question 66

Essay

Which of the following efforts is used by progressive marketers to improve the quality of the prospecting process?
A)Shorten the sales cycle by quickly determining which new prospects are qualified.
B)Reduce the number of prospects who board the"Ferris wheel."
C)Avoid the temptation of developing quality standards,which disrupts the prospect flow.
D)Increase the use of telemarketing efforts to identify likely prospects.
E)Make more cold calls to increase the volume and quality of prospects in the pipeline.

• A)Shorten the sales cycle by quickly determining which new prospects are qualified.
• B)Reduce the number of prospects who board the"Ferris wheel."
• C)Avoid the temptation of developing quality standards,which disrupts the prospect flow.
• D)Increase the use of telemarketing efforts to identify likely prospects.
• E)Make more cold calls to increase the volume and quality of prospects in the pipeline.

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Definitions:

Depth Of Processing

A theory referring to how deeply information is processed and thought about, which influences how well it is remembered.

Craik And Lockhart's

Refers to the Levels of Processing theory of memory, proposing that memory retention depends on the depth of processing an item.

Extinction

In behavioral psychology, the gradual weakening and eventual disappearance of a conditioned response when the reinforcement is no longer offered.

Semantic Memory

A type of long-term memory involving the capacity to recall words, concepts, or numbers, which is necessary for the use and understanding of language.