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Charles Lin has just been hired by Frederick Company to replace a sales representative who is retiring after 40 years with the company. The older representative is training Charles on procedures and customers in his territory for three weeks before he retires, and Charles knows this is a huge opportunity to learn about the prospect base. When Charles asks which CRM system the company uses, the older representative says, "Everyone else here uses some computer program called Salesforce, but I won't touch it. I know my customers like the back of my hand! I never needed to write anything down."
Charles is concerned. He used Salesforce in college and knows how vital it is to have customer information, sales records, preferences, and conversations recorded. He talks to the sales manager, who tells him the representative's sales were decent, and all his invoices came in, so they left him alone and never forced him to use the CRM system.
-How does the retiring representative's decision to not use a CRM system most likely affect Frederick Company?
Instrumentality
Refers to the perceived likelihood that performance will be followed by a specific outcome in the expectancy theory of motivation.
Job Satisfaction
The level of contentment or happiness an individual feels regarding their job.
Good Performance
The degree to which an individual, group, or organization meets or exceeds the set expectations or standards in a given task or objective.
Rewarded
Being given something, often of value or significance, in recognition of one's service, effort, or achievement.
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