Alana Pierce Is the Director of Membership Programs for the Tammerline

question 60

Multiple Choice

Alana Pierce is the director of Membership Programs for the Tammerline Zoo. She develops the programs and sells them to zoo visitors. The programs are tiered and include discounts and special perks for members.
-Alana has seen research showing that members who are contacted"meaningfully"at least once a month are more likely to renew their memberships. What form of contact would zoo members be most likely to find meaningful each month?

• A)an automated phone call thanking them for their zoo membership
• B)an e-mail invitation to an upcoming special event for zoo members
• C)a refrigerator magnet with a picture of a zoo animal on it
• D)a phone call from another zoo member requesting donations
• E)a postcard with reminders of the zoo's hours of operation

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Definitions:

Joint Operation

A business activity undertaken by two or more parties who maintain joint control and share both the assets and liabilities related to the operation.

Accounting Entry

A record that represents a transaction in the accounting books of a company.

Joint Control

Joint control exists in a business arrangement when more than one party has the power to govern the financial and operating policies of an economic activity to benefit from it.

Equal Interest

A situation where all parties or stakeholders hold an identical percentage or stake in an agreement, asset, or entity, ensuring a fair distribution of rights and obligations.