Braeden Innovations Is a Company That Sells Database Systems and Software

question 28

Multiple Choice

Braeden Innovations is a company that sells database systems and software integration packages to schools and universities. Po Komacho is a trade sales representative with Braeden Innovations. As a trade sales representative, she promotes the company and its products to software resellers and supports their sales representatives in selling Braeden's software to clients. A large part of her job involves attending industry trade shows and working at the Braeden Innovations booth at the exhibit hall of the trade show.
-Since Po covers both trade shows and resellers,it make most sense for her to organize her territory by:

• A) date of trade show and location of reseller
• B) date of trade show and complexity of reseller
• C) time zone of trade show and time zone of reseller
• D) size of trade show and size of reseller
• E) size of trade show and zip code of reseller

Recognize the importance of consumer needs and wants in the marketing process.

Understand the components of the marketing mix (4 Ps) and their role in marketing strategies.

Distinguish between different types of marketing (B2B, B2C, C2C).

Appreciate the role of supply chain management and relationship orientation in marketing.

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Definitions:

Larger Organization

Refers to a business or entity that operates on a significant scale, having extensive reach, resources, personnel, and complexity.

Classical Approach

A theory of management that emphasizes a structured, formal organization and the importance of efficiency and productivity.

Scientific Management

A theory of management that analyzes and synthesizes workflows to improve economic efficiency, especially labor productivity.

Bureaucratic Organization

A structured and formal organization where rules, hierarchical structure, and detailed procedures guide operations and decision-making.