Consumers Seek an Acceptable Satisfaction in High-Involvement Purchase Decisions

question 34

True/False

Consumers seek an acceptable satisfaction in high-involvement purchase decisions.

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Definitions:

Norms

Established standards of behavior maintained by a society or group that guide individuals' actions and behaviors.

Cognitive Dissonance Theory

A psychological theory that suggests discomfort arises from holding conflicting beliefs, leading individuals to change their attitudes or beliefs to reduce the dissonance.

Social Norms

Accepted behaviors that are considered typical within a group or society, guiding interactions and expectations.

Cognitive Dissonance Theory

A theory suggesting that people experience discomfort (dissonance) when their beliefs or behaviors are inconsistent with one another, often leading to changes to reduce the dissonance.