The Final Step in Constructing a Market Attractiveness/business Position Matrix

question 80

Multiple Choice

The final step in constructing a market attractiveness/business position matrix is to:

• A)assess the current position of each potential target market on each factor.
• B)choose segments to target and allocate resources.
• C)project the future position for each segment.
• D)identify key factors underlying attractiveness and competitive position dimensions.

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Definitions:

Bonuses

Monetary rewards offered by companies for exceptional performance as incentives to further increase productivity.

Theory X Manager

A management style based on the assumption that employees are inherently lazy and will avoid work if they can, necessitating a controlling and directive leadership style.