The Buying Center

question 7

Multiple Choice

The buying center:

• A)comprises of several people from different departments who participate in the organizational purchasing process.
• B)comprises of only those people in the firm who would be using the goods or services purchased by the firm.
• C)is a separately staffed department in large organizations involved only in the purchase of goods and services for the company.
• D)is a platform where buyers and sellers congregate and take decisions regarding their future transactions.