Distinguish Between Positioning at the Company Level,product Category Level,and Brand

question 18

Essay

Distinguish between positioning at the company level,product category level,and brand level.

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Definitions:

Budgeting Formulas

Mathematical expressions or guidelines used in the process of preparing budgets to estimate revenues, expenses, and net income.

Revenue

The total amount of money generated by a company from its activities, such as sales of goods or services, before any expenses are subtracted.

Customers Served

The number of clients or customers a business has provided products or services to within a specific time period.

Flexible Budget

A budget that adjusts or flexes with changes in volumes or activity levels, allowing for more accurate budgeting and performance evaluation.