The Category of Business Most Likely to Devote the Largest

question 64

Multiple Choice

The category of business most likely to devote the largest proportion of resources to development of new product-markets is the _____ business.

• A)defender
• B)prospector
• C)differentiator
• D)reactor

---

Definitions:

Product Line

A group of related products marketed by a company, often sharing a common brand, target market, or utilitarian function.

Customer Group

A segmentation of customers based on shared characteristics, behaviors, or needs, often targeted with specific marketing strategies.

R&D

Research and Development, which involves investigative activities that a business chooses to conduct with the intention of making a discovery that can lead to the development of new products or procedures.

Product Mix

The complete range of products that a company offers for sale, including variations in product lines, sizes, flavors, and other characteristics.