The Major Disadvantage of Using an Exclusive Distribution Strategy from the Viewpoint

question 57

Multiple Choice

The major disadvantage of using an exclusive distribution strategy from the viewpoint of the manufacturer is the:

• A)risk involved in relying on a single retailer for success of the product's distribution.
• B)high cost of maintaining customer service in this strategy.
• C)lack of market coverage.
• D)lack of cooperation between retailer and manufacturer once the relationship has been establisheD.

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Definitions:

Marital Satisfaction

The degree or extent to which individuals feel content and fulfilled in their marital or partnership relationship.

Self-Disclosure

The act of revealing personal or private information about oneself to others.

Conflict

A serious disagreement or argument, typically a protracted one, between individuals, groups, or nations.

Esteem Support

Emotional or affirmational support that boosts an individual's self-esteem and confidence, often provided by friends, family, or mentors.