Which of the Following Is True of a Company's Promotion

question 10

Multiple Choice

Which of the following is true of a company's promotion mix?

• A)The first step in designing the promotion mix involves choosing the specific activities to be pursued within a promotion component.
• B)The elements of the promotion mix are not independent of each other.
• C)The product's stage in the product life cycle has no bearing upon specific decisions regarding promotion mix elements.
• D)Sales promotion and publicity always play a dominant role in the promotion mix.

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Definitions:

Young Adult

An individual in the late adolescent to early adulthood phase, typically between the ages of 18 and 25.

Sedentary Lifestyle

A way of life that involves little physical activity, potentially leading to health problems.

Deconditioning

The loss of physical fitness or muscle strength due to inactivity or not exercising.

Physical Exercise

Activities requiring physical effort, carried out to sustain or improve health and fitness.