In Marketing Research,________ Are Used Both to Measure Attitudes and Opinions,and

question 98

Multiple Choice

In marketing research,________ are used both to measure attitudes and opinions,and as index numbers.

• A) nominal scales
• B) ordinal scales
• C) interval scales
• D) ratio scales
• E) random scales

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Definitions:

Sales

The total revenue generated from the sale of goods or services related to a company's primary operations.

Materials Cost

The total expense incurred from acquiring raw materials used in the manufacture of products.

Break-even Point

The level of production or sales at which costs equal revenues, and there is no profit or loss.

Break-even Point

The point at which total costs equal total revenues, meaning no profit or loss is being made.