Across All Businesses,more Money Is Spent on ________ Than on Any

question 9

Multiple Choice

Across all businesses,more money is spent on ________ than on any other form of marketing communication.

• A)personal selling
• B)public relations
• C)direct mail
• D)sales promotion
• E)advertising

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Definitions:

Third Party

An individual or group aside from the two primarily involved in a situation, agreement, or transaction, often providing additional services or playing a neutral role.

Principal

The primary party involved in a contractual agreement or the original amount of money lent or invested before interest.

Agent

An individual or entity authorized to act on behalf of another person or entity in dealings with third parties.

Principal Negotiator

identifies a person who has the primary responsibility for conducting negotiations, often on behalf of an organization or government.