The Best Way to Present a Product to a Customer

question 25

Multiple Choice

The best way to present a product to a customer is:

• A)to explain all the features of the product.
• B)to explain how the product's price is justified.
• C)to translate the features into benefits for the customer.
• D)to explain how the product features are superior to the competitor's.
• E)to explain only the features that are relevant to the customer.

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Definitions:

Variance

A measure of the dispersion representing the average of the squared differences from the mean in a data set.

Involuntary Reflex Responses

Automatic, rapid responses of the nervous system to a stimulus that do not require conscious thought, protecting the body from harm.

Group Mean

A statistical measure that represents the average value of data points within a specified set or group.

Average Reaction Time

The typical duration it takes for an individual to respond to a stimulus.