Identifying Product Features and Then Converting These Features to Buyer

question 21

Multiple Choice

Identifying product features and then converting these features to buyer benefits is an integral part of which style of selling?

• A)Functional attribute selling
• B)Product-style selling
• C)Marketing-style selling
• D)Consultative-style selling
• E)Analysis-style selling

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Definitions:

Unstructured Interviews

A type of interview in which questions are not prearranged, allowing for a free-flowing, conversational approach.

Systematic Scoring

A methodical approach to evaluating or assessing elements based on a predetermined set of criteria or standards in a quantifiable manner.

Integrity Tests

Assessments used by employers to measure an individual's honesty, trustworthiness, and reliability, often used in the context of pre-employment screening.

Pencil and Paper

Traditional, manual method of writing, drawing, or calculating, often used for tests, sketches, or notes.