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Once a Positioning Strategy Has Been Developed It Should Remain

question 76

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Once a positioning strategy has been developed it should remain constant through out the life cycle of that product.


Definitions:

Division Revenues

The total income generated from the sales of goods or services by a specific division or segment of a larger company.

Profit Centers

Divisions or branches of a company that are directly responsible for generating its profits, tracked separately to evaluate performance.

Discretion

The ability or authority to make decisions and choices based on one's own judgment.

Corporate Executives

Senior management or high-level officers in a corporation who are responsible for making company-wide decisions.

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