Which of the Following Statements About Pricing Policies Is False

question 24

Multiple Choice

Which of the following statements about pricing policies is false?

• A)Low price means more value in transactional selling.
• B)Some companies maintain a pricing strategy that focuses on meeting competition.
• C)Economic theory says that more people will want a product at a lower price than at a higher price.
• D)The ability to offer the lowest price is usually the most critical factor in the sale of products and services.
• E)Pricing strategies often reflect the product's position in the product life cycle.

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