Product Positioning Is a Concept That Applies Only to New

question 74

True/False

Product positioning is a concept that applies only to new products.

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Definitions:

Neuronal Firing

The process by which neurons send electrical signals to communicate with other neurons, muscles, or glands.

Pons

A structure in the brain stem involved in, among other things, sleeping, waking, and dreaming.

Activation-synthesis Theory

A theory suggesting that dreams are the result of the brain's attempt to make sense of random neural activity during REM sleep.

Brainstem Signals

Neural transmissions originating in or passing through the brainstem, involved in regulating vital functions and relaying information to other parts of the brain.