Offering Customers a Value-Added Product Is a Way of Developing

question 59

True/False

Offering customers a value-added product is a way of developing customer loyalty.

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Definitions:

Number of Returns

The count of items returned to a seller or instances of returns filed, such as tax returns, within a specific period.

Store Visit

The act of going to a physical retail location to examine or purchase products or services.

Category Management

An approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other, with the objective of maximizing sales and profits in the category.

Merchandise Assortment

The range of products a retailer offers for sale, including the variety of product lines, categories, and individual items, to meet customer demands.