Which of the Following Statement About Positioning Products Is False

question 66

Multiple Choice

Which of the following statement about positioning products is false?

• A)It may be necessary to reposition products several time in their life.
• B)Advertising directed toward a mass market will often fail to position a complex product.
• C)Salespeople have assumed an important role in positioning products.
• D)Product positioning applies to both new and existing products.
• E)The best way to position new products is setting a low price.

Calculate total utility and marginal utility from given data.

Analyze the relationship between product prices, consumer income, and purchase quantities to maximize utility.

Understand the concept of indifference schedules and how they reflect consumer preferences.

Identify changes in consumer utility with successive units of consumption.

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Definitions:

Quick Ratio

A measure of a company's ability to meet its short-term obligations using its most liquid assets, calculated as (cash + marketable securities + accounts receivable) / current liabilities.

Current Ratio

This ratio assesses a firm's capacity to cover its obligations due in the next year by comparing its current assets to its current liabilities.

Interval Measure

A financial metric used to determine how long a company can operate with its available amount of current assets, calculated usually in months.

Time-Trend Analysis

A method of forecasting future data points by analyzing the patterns of historical data over time.