Stewart Likes to Try Different Brands of Beer

question 24

Multiple Choice

Stewart likes to try different brands of beer.This is referred to as:

• A)brand involvement.
• B)consumer dissatisfaction.
• C)cognitive dissonance behavior.
• D)variety-seeking buying behavior.
• E)emotional buying behavior.

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Definitions:

Visual System

The part of the central nervous system that enables organisms to process visual detail, including structures such as the eye, the optic nerve, and the visual areas of the brain.

Cones

Photoreceptor cells in the retina of the eye responsible for color vision and functioning best in relatively bright light.

Color Vision

The ability of the visual system to distinguish objects based on the wavelengths (or frequencies) of the light they reflect, emit, or transmit.

Brightness Dimension

An aspect of visual perception in which a stimulus appears to emit or reflect more or less light.