Which Person in the Buying Centre Has the Most Influence

question 74

Multiple Choice

Which person in the buying centre has the most influence on the purchase decision?

• A)the technical influencer
• B)the financial influencer
• C)the gatekeeper
• D)the user influencer
• E)all may have equal influence on the purchase decision

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Definitions:

Flashbulb Memory

A highly detailed, exceptionally vivid 'snapshot' of the moment and circumstances in which a piece of surprising and consequential (or emotionally arousing) news was heard.

Emotional Event

An occurrence or situation that triggers a strong emotional response, such as joy, sadness, fear, or anger.

Vivid

Producing powerful feelings or strong, clear images in the mind; marked by intense color, brightness, or clarity.

Long-term Potentiation

A long-lasting increase in signal transmission between two neurons that results from their simultaneous activation.