A Salesperson Should Consider Using an Informative Presentation When

question 48

Multiple Choice

A salesperson should consider using an informative presentation when:

• A)selling low price products.
• B)selling services that are well established.
• C)selling complex products that have to be custom-fitted to unique needs.
• D)selling products to younger customers.
• E)selling products to older customers.

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Definitions:

Brand Logos

Visual symbols or emblems used by companies to identify their products or services and differentiate themselves from competitors.

Motivational Research

A marketing research approach that aims to understand the underlying drives and motivations behind consumer behavior.

Brand Personality

The human-like traits and characteristics attributed to a brand, shaping consumer perceptions and relationships with the brand.

Perceptual Selectivity

The cognitive process that leads individuals to attend selectively to certain stimuli in the environment while ignoring others.