Examlex
One of the most common forms of buyer resistance and one of the most common excuses is:
Classically Conditioned
The process of learning through association, where a neutral stimulus becomes a conditioned stimulus after being paired with an unconditioned stimulus.
Positive Emotions
Feelings that are generally beneficial for well-being and happiness, such as joy, gratitude, and love.
Negative Reinforcement
A process in behavior modification where the removal of an undesirable outcome strengthens a behavior.
Punishment
A process in behavior modification that involves presenting an adverse event or outcome in order to decrease the likelihood of a behavior recurring.
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