James Is Not Sure If a Product Will Meet His

question 42

Multiple Choice

James is not sure if a product will meet his requirements.Chin offers to give him the name of one of his customers who recently purchased the same product and is very satisfied with it.Chin is using the:

• A)superior benefit method.
• B)felt-felt-found method.
• C)third-party testimonial approach.
• D)recommendation approach.
• E)question approach.

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Definitions:

Multiculturalism

The presence of, or support for the presence of, several distinct cultural or ethnic groups within a society.

Cultural Change

A significant shift in the values, norms, customs, and practices of a group or society, often over time.

Mainstream Culture

The dominant set of norms, values, and practices of the majority population within a society.

Career Apparel

Clothing and accessories appropriate for a professional setting or occupation, often reflecting the industry's standards or norms.