Customer Complaints Should Be Viewed by the Marketer As

question 71

Multiple Choice

Customer complaints should be viewed by the marketer as:

• A)a minor inconvenience on the way to the close.
• B)a short-term problem that should not be viewed as a major concern.
• C)a source of important information and an opportunity to prove the firm's commitment to service.
• D)a long-term problem that will require attention in the future.
• E)a problem that may negatively impact the salesperson's earnings.

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Definitions:

Business Transactions

Acts of trading or dealing involving the exchange of goods, services, or financial assets between two or more parties.

MICR Recording Area

A section on checks encoded with magnetic ink character recognition technology to facilitate the electronic processing of bank checks.

Routing Number

A nine-digit code used in the United States to identify a financial institution in a transaction.

ABA Number

A fraction appearing in the upper-right corner of all printed checks that identifies the geographic area and specific bank on which the check is drawn.