An Original Design Manufacturer (ODM) Differs from an Original Brand

question 1

Multiple Choice

An original design manufacturer (ODM) differs from an original brand manufacturer (OBM) in that an ODM _____.

• A) does not include final assembly in its organizational boundary 
• B) does not include research and development in its organizational boundary 
• C) does not include marketing in its organizational boundary 
• D) only executes design blueprints provided by other firms

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Definitions:

Costco

A multinational corporation that operates a chain of membership-only warehouse clubs, known for offering bulk retail products at low prices.

Differentiate

The act of differentiating a product or service from competitors in order to appeal more to a specific target audience.

Loyal Customers

Individuals who consistently prefer and choose a particular brand or product over competitors, often due to satisfaction, rewards, or emotional connections.

Marketing Expenditures

The total costs associated with activities aimed at creating demand for products or services, including advertising, promotions, and distribution.