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What Is a Personal Brand? How Do You Develop One

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What is a personal brand? How do you develop one? What is it used for?


Definitions:

Asset Test

A measure used to evaluate a company's ability to meet its short-term liabilities with its most liquid assets.

Profit (Loss) Test

A financial assessment to evaluate the profitability or loss of a business operation or investment.

Return on Total Assets

A financial ratio that measures a company's profitability relative to its total assets.

Income Tax Expense

The amount of money that a company is required to pay to the government based on its taxable income.

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