Customers Almost Never Buy Products from Someone They Dislike

question 44

True/False

Customers almost never buy products from someone they dislike.

Understand the concept of discrimination learning and generalization in conditioning.

Relate instrumental conditioning principles to natural selection and behavior adaptation.

Identify key figures in the field of behaviorism and their contributions.

Understand the concept of utility and how it influences consumer behavior.

---

Definitions:

Autonomy versus Shame and Doubt

A stage in Erik Erikson's theory of psychosocial development where toddlers learn to exercise will and do things independently, leading to a sense of autonomy, or they doubt their abilities, leading to feelings of shame and doubt.

Industry versus Inferiority

Erikson's fourth stage of psychosocial development, where children learn to master tasks and develop a sense of competency or inadequacy based on their successes or failures.

Identity Achievement

The stage in identity development where an individual has explored various options and made firm commitments to certain values, beliefs, and goals.

Marcia

A theory developed by James Marcia that categorizes an individual's progress toward their identity in terms of crisis and commitment across different life areas.