Daniel Santiago Has Just Taken a Job as a Sales

question 41

Multiple Choice

Daniel Santiago has just taken a job as a sales rep with a family-owned company that uses its ethics as part of its marketing campaign with the slogan,"Without integrity,service means nothing." After calling on several clients,however,he discovers that the sales rep who previously had his territory was giving kickbacks to customers in exchange for exclusive contracts with the company.Daniel is fairly certain that his sales manager is not aware of this arrangement.What should Daniel do?

• A)Daniel should say nothing and continue the kickback plan his predecessor started because it seems to be the norm in this industry.
• B)Daniel should avoid causing waves with his sales manager and go along with the kickbacks for now,but tell his clients that he will not be able to continue them in the future.
• C)Daniel should meet with his sales manager immediately to discuss the situation and ask for guidance in how to tell the clients that he cannot continue the kickbacks.
• D)Daniel should tell the clients that he cannot continue the kickbacks and say nothing to the sales manager if he loses clients that his predecessor worked to develop.
• E)Daniel should leave the company and look for a position in a firm that does not have a mechanism for giving kickbacks.

Comprehend the basis for different customer responses to the marketing mix.

Differentiate between various types of market segmentation.

Understand the role and process of segmentation, targeting, and positioning (STP) in marketing.

Identify the significance of understanding customer needs, wants, and demands in market segmentation.

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Definitions:

Childhood Development

The physiological, psychological, and emotional changes that occur in humans between birth and the end of adolescence.

Reaction Speed

The time it takes for an individual to respond to a stimulus or external event.

Dependent Variable

The variable in an experimental setup that is expected to change in response to manipulations in the independent variable.

Pill Dosage

The prescribed amount of medication to be taken at one time or at specified intervals.