Which of the Following Statements Regarding Product Benefits Is True

question 27

Multiple Choice

Which of the following statements regarding product benefits is true?

• A)People do not buy benefits,they buy features.
• B)A benefit provides the customer with personal advantage or gain.
• C)Prospects usually display equal interest in features and benefits.
• D)A feature is whatever provides the consumer with personal advantage or gain.
• E)Salespeople should never describe features,only benefits.

---

Definitions:

Value Chain

The series of activities and processes that a company performs to add value to its product or service, from raw materials to final product delivery.

Management Functions

Fundamental tasks carried out by managers to achieve organizational goals, typically including planning, organizing, leading, and controlling.

Industry Averages

Statistical metrics that summarize the average performance, behavior, or characteristic of companies within a specific industry.

Relative Position

The placement or rank of something in relation to others based on a specific criteria.