The Sales Director of a Medium-Sized Company Selling Chemicals to the Lumber

question 3

Multiple Choice

The sales director of a medium-sized company selling chemicals to the lumber industry has analyzed sales and found serious problems with sales representatives close rate relative to the number of prospects in the pipeline.The sales director commissioned a research company to come in and analyze the numbers in the CRM system and conduct interviews with prospects who became customers as well as with prospects who did not buy from the company.He also hires a sales training consultant with whom he has worked before to analyze the sales representatives and the training they receive.
-The training consultant finds that the sales representatives do not have a strong product strategy.Without a proper product strategy,sales representatives are unable to:

• A)choose the correct products to sell to the customer
• B)develop a marketing campaign for a given product
• C)sell a product whether the customer needs it or not
• D)fulfill an order once it has been placed
• E)contact customers at current contact numbers and addresses

---

Definitions:

Verify Spelling

The process of confirming the correct spelling of words.

Automated Response Unit

A type of software or hardware that automatically provides answers or responses to inquiries, often used in customer service.

Good Enunciation

The clarity with which an individual pronounces words and sounds when speaking, which is essential for effective communication.

Convenient Time

A time that is suitable or opportune for someone to do something or for an event to take place.