Which of the Following Statements Regarding General Versus Specific Benefits

question 20

Multiple Choice

Which of the following statements regarding general versus specific benefits is true?

• A)Benefit statements linked to the customer's expressed needs are not especially effective in large or complex sales.
• B)A feature statement is general,but any benefit is specific.
• C)An advantage statement for an important product feature that the buyer has not expressed a need for can be described as a general benefit.
• D)An advantage statement can be a benefit even if it does not meet a specific need expressed by the buyer.
• E)Specific benefits that the customer does not want will harm the sale.

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Definitions:

International Trade

The exchange of goods and services across international borders, allowing countries to expand markets for both imports and exports.

Producer Surplus

A reiteration emphasizing the financial gain producers experience when the market price exceeds their minimum acceptable price for selling a good or service.

Consumer Surplus

The divergence in consumers' maximum willingness to pay and the actual payment for a good or service.

Autarky

An economic system or policy where a nation is self-sufficient and does not take part in international trade.