Which Buyer Behavior Theory Focuses the Salesperson's Attention on Five

question 24

Multiple Choice

Which buyer behavior theory focuses the salesperson's attention on five important factors that the customer is likely to consider before making a purchase?

• A)Buyer-action theory
• B)Compulsive-buying theory
• C)Need-satisfaction theory
• D)Buyer-resolution theory
• E)Feature-benefit theory

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Definitions:

Subjective Estimates

Judgments or opinions used in decision-making or accounting that are based on personal feelings or beliefs rather than on precise measurement.

Financial Accounting

The field of accounting that focuses on the summary, analysis, and reporting of financial transactions pertaining to a business to external users.

Managerial Accounting

The area of accounting focused on providing financial data and advice to company managers for decision-making purposes.

GAAP

Generally Accepted Accounting Principles encompass a series of standard accounting practices and rules for the creation of financial reports.