Which of the Following Motives Would Most Likely Make a Customer

question 26

Multiple Choice

Which of the following motives would most likely make a customer buy from the same business they have been buying from?

• A)Systems buying motives
• B)Emotional buying motives
• C)Brand loyalty motives
• D)Product buying motives
• E)Patronage buying motives

---

Definitions:

Dramaturgical Analysis

A sociological perspective introduced by Erving Goffman, which likens social interaction to performing on a stage, where individuals manage impressions in front of others.

Double Consciousness

A concept referring to the bifurcated consciousness that African Americans and other marginalized groups navigate, dealing with their own identity and the perceptions imposed by a prejudiced society.

The Looking Glass Self

A sociological concept that people develop their self-image partially based on how they believe others perceive them.

Sympathetic Introspection

A method in social science whereby researchers strive to understand the experiences and motivations of others by vicariously participating in their emotional experiences.