Salespeople Should Make Benefit Statements That

question 24

Multiple Choice

Salespeople should make benefit statements that:

• A)cannot be matched by competitors
• B)match the specific needs of the customer
• C)match the needs of the typical buyer
• D)are included as part of every presentation
• E)are mostly true

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Definitions:

Negative Consequence

Undesirable outcomes resulting from an action or decision, often serving as a deterrent for certain behaviors.

Structural Factor

An underlying, often systemic element within a society or organization that influences behavior or outcomes in a significant way.

Employees' Skills

The specific abilities and expertise that workers bring to their job roles, contributing to the organization's success.

Competitive Advantage

The attributes that allow an organization to outperform its competitors.