The Act of Presenting Product Appeals So as to Influence

question 20

Multiple Choice

The act of presenting product appeals so as to influence the prospect's beliefs,attitudes,or behavior to encourage the buyer to make a buying decision,is referred to as which of the following presentations?

• A)persuasive
• B)reminder
• C)media
• D)informative
• E)customer

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Definitions:

Dysfunction

Abnormal or impaired functioning of a system or organ, often referring to discrepancies in psychological or social systems.

Modeling

In psychology, this is a method of learning that occurs through observing and imitating others' behaviors, attitudes, or emotional expressions.

Operant Conditioning

A training technique where behavior strength is adjusted via positive reinforcement or negative punishment.

Transference Learning

The process by which knowledge or skills learned in one context are applied to or influence learning in a different context.