An Approach That Involves Giving the Customer Free Samples of the Product

question 24

Multiple Choice

An approach that involves giving the customer free samples of the product is the:

• A)referral approach
• B)question approach
• C)product demonstration approach
• D)survey approach
• E)premium approach

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Definitions:

Consumption

The utilization of products and services by families.

Marginal Utility

The change in total utility a person receives from consuming one additional unit of a good or service.

Total Utility

The total satisfaction received from consuming a particular quantity of a good or service.

Average Utility

The total utility received from a certain amount of goods or services divided by the number of goods or services consumed.