If the Customer Is Aware of the Problem and the Salesperson

question 57

Multiple Choice

If the customer is aware of the problem and the salesperson sells a product that can solve the problem,the salesperson should:

• A)recommend another source
• B)ask more probing questions
• C)end the sales call and ask for a meeting at a later date
• D)recommend the solution immediately
• E)define the problem and recommend the solution

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Definitions:

Acid-Test Ratio

A liquidity metric that measures a company's ability to pay off its current liabilities with its quick assets without relying on inventory sales.

Times Interest Earned

A financial metric that measures a company's ability to meet its debt obligations by comparing its interest expenses to its earnings before interest and taxes (EBIT).

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term liquidity and operational efficiency.

Total Current Assets

The sum of all assets a company expects to convert into cash within one year, including cash, accounts receivable, and inventory.