If a Salesperson Was Attempting to Develop a Feeling of Ownership

question 66

Multiple Choice

If a salesperson was attempting to develop a feeling of ownership in a prospect shopping for a diamond ring,s/he might:

• A)explain the concept of the four C's
• B)explain the store's installment payment plan for the item
• C)lay the ring on black velvet to enhance its brilliance
• D)inform the customer of the gem's clarity
• E)encourage the customer to try it on

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Definitions:

Advocate

Someone who shows support, appreciation, and dedication across all digital and social channels publicly.

Exclusivity

A strategy or state where access to products, services, or information is restricted to certain people or groups, often to create perceived value or prestige.

Consistency

The quality of achieving a level of performance which does not vary greatly in quality over time.

Influence

The ability to shift people to take action or listen to what you have to say on social media.