Angie Meecham Works at the CosMetRx Counter at a High-End

question 55

Multiple Choice

Angie Meecham works at the CosMetRx counter at a high-end department store.Her job is to give prospects a facial and makeover using CosMetRx products and then sell them the products she used.Angie always says that she's "in the business of making women feel good about how they look."
-The proof device Angie is most likely to use is:

• A)The FDA safety ratings for the ingredients used in the products
• B)the makeover itself
• C)testimonials by the other CosMetRx sales representatives at the counter
• D)survey results of satisfaction of CosMetRx users
• E)a tour of the manufacturing facilities

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Definitions:

Change Initiatives

Organized efforts to improve a company's performance, processes, or culture through modifications in procedures or behaviors.

Personal Mastery

The discipline of continuously clarifying and deepening one's personal vision, focusing energies, developing patience, and seeing reality objectively.

Firm's Culture

Refers to the shared values, beliefs, and behaviors that shape how a company's employees interact and conduct business.

Mental Models

Internal representations of the external world, which people use to understand and interact with it.