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ScranTone is a paper mill and supplier serving the Upper Midwest.Since the commercial paper market is saturated,the only room for growth is to expand existing accounts or to win over competitors' accounts.Kevin Salazar is a sales representative who has gotten another meeting with the head of purchasing for the copy centers at a large university system,who has been buying from ScranTone's main competitor for three years,since a month after Kevin's last presentation to the buyer.
-If the head of purchasing does not respond to Kevin Salazar's sales presentation by placing an order,Kevin should:
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The study of how culture influences values in the workplace, leading to the development of models identifying dimensions of national culture.
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GLOBE Leadership Styles
A research initiative examining how cultural variables affect leadership behavior, expectations, and organizational effectiveness across different countries and regions.
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