Shane Chadwick Is a Sales Representative for the Metropolitan Commuter

question 54

Multiple Choice

Shane Chadwick is a sales representative for the Metropolitan Commuter Rail Service,selling ad space inside commuter rail train cars and stations.He has presented and negotiated to a new church trying to attract new members by advertising their philosophy and service times.
-What makes selling ad space in the commuter rail system especially difficult?

• A)There are many other places and mediums in which prospects can advertise,so Shane needs to present a compelling reason to advertise on trains and in stations.
• B)People buy products,not services,so it is difficult for Shane to sell something that is not a tangible product.
• C)No one wants to pay for something that should be free,so Shane has to build a case for why a prospect should pay for ad space instead of getting it free.
• D)Prospects are concerned about buying advertising space on a moving vehicle,as they worry that the audience will not be able to read their messages.
• E)Prospects worry that the commuter rail ads target a specific audience.

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Definitions:

Middle Ages

The period in European history from the fall of the Roman Empire in the 5th century to the beginning of the Renaissance in the 14th century.

Banquets

Large formal meals for many people, often held to celebrate or mark significant events or occasions.

Belching

The act of expelling gas noisily from the stomach through the mouth, often as a natural bodily response.

Goffman

Refers to Erving Goffman, a sociologist known for his studies on symbolic interactionism and the social construction of self.