Alana Pierce Is the Director of Membership Programs for the Tammerline

question 47

Multiple Choice

Alana Pierce is the director of Membership Programs for the Tammerline Zoo.She develops the programs and sells them to zoo visitors.The programs are tiered and include discounts and special perks for members.
-In addition to free events for members only,Alana works with the zookeepers to create paid members-only events,such as marine mammal feeding sessions.This creates which of the following?

• A)greater loyalty of members to the zookeepers
• B)a revenue stream for the zookeepers
• C)a way to make members feel that they are doing something more dangerous than they are
• D)bad feelings in members who have already paid the membership fee
• E)increased member prestige plus the chance to upsell to members

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Definitions:

Quantity Demanded

The amount of a good or service that consumers are willing and able to purchase at a given price.

Price Ceiling

A legal limit on how high the price of a product can be charged in the market.

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the actual amount they do pay.

Producer Surplus

The difference between the amount producers are willing to sell a good for and the actual amount they receive by selling it at the market price.