Customer Complaints Are Information That Should Be Viewed As

question 45

Multiple Choice

Customer complaints are information that should be viewed as:

• A)a short-term problem that should not be viewed as a major concern
• B)a source of important information and an opportunity to prove the firm's commitment to service
• C)a long-term problem that will require attention in the future
• D)a problem that may have a negative impact on the salesperson's earnings
• E)a serious problem with the company culture

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