Alana Pierce Is the Director of Membership Programs for the Tammerline

question 47

Multiple Choice

Alana Pierce is the director of Membership Programs for the Tammerline Zoo.She develops the programs and sells them to zoo visitors.The programs are tiered and include discounts and special perks for members.
-In addition to free events for members only,Alana works with the zookeepers to create paid members-only events,such as marine mammal feeding sessions.This creates which of the following?

• A)greater loyalty of members to the zookeepers
• B)a revenue stream for the zookeepers
• C)a way to make members feel that they are doing something more dangerous than they are
• D)bad feelings in members who have already paid the membership fee
• E)increased member prestige plus the chance to upsell to members

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Definitions:

Extraneous Variables

Variables that are not the focus of a study but can affect the outcome of research if not properly controlled.

Participants' Reactivity

The alteration of participants' behavior or responses due to the awareness of being observed or studied.

Operational Definition

A clear, precise description of a variable, term, or object in terms of the operations or processes used to observe and measure it.

Attractiveness

A quality that makes a person, place, thing, or idea appealing to the senses, mind, or emotions, often leading to positive regard or interest.